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Web
Usability
Our usability
services are designed to help
your site visitors find what they're
looking for quick and efficient.
Ultimately this will allow them
to complete your goals for them,
whether that be to contact you,
buy a product, or simply find
a piece of information.
10
Usability Principles Southern
Design offers:
1 - Motivate
Design your site to meet specific
user needs and goals. Use motivators
to draw different user "personae"
into specific parts of your site.
2- User task flow
Who are your users? What are their
tasks and online environment?
For a site to be usable, page
flow must match workflow.
3- Architecture –
it's 80% of usability
Build an efficient navigational
structure. Remember – if
they can't find it in 3 clicks,
they're gone.
4- Affordance means obvious
Make controls understandable.
Avoid confusion between emblems,
banners, and buttons.
5- Replicate
Why reinvent the wheel? Use ergonomically
designed templates for the most
common 8-12 pages.
6- Usability test along
the way
Test early in design using low-fidelity
prototypes. Don't wait until the
end when it's too late.Know the
technology limitations Identify
and optimize for target browsers
and user hardware. Test HTML,
JavaScript, etc. for compatibility.
7- Know the technology
limitations
Identify and optimize for target
browsers and user hardware.Test
HTML, JavaScript, etc for compatibility.
8- Know user tolerances
Users are impatient. Design for
a 2-10 second maximum download.
Reuse header graphics so they
can load from cache. Avoid excessive
scrolling.
9 -Multimedia –
be discriminating
Good animation attracts attention
to specific information, then
stops. Too much movement distracts,
slowing reading and comprehension.
10- Use a stats package
Monitor traffic through your site.
Which pages pique user interest?
Which pages make users leave?
Adjust your site accordingly.
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