Webinars
What is a Webinar?
A Webinar is web based presentation,
lecture, or workshop transmitted
via the internet. It is the
next generation of information
delivery. The salient characteristic
of the webinar is its interactive
elements.
Webinars are different from
Webcasts, in that the latter
is one way communication between
presenter and audience, where
the former is a two way exchange
between presenter and audience.
Webinars
are also known as online
workshops and provide a suitable
alternative to traditional
conferences. Webinars typically
involve three methods of communication – Phone,
online presentation and a chat
window.
Why Should You Care?
- Building
awareness of your products,
service and expertise
- Developing
NEW sales leads and resellers
programs
- Advancing
the sales cycle for existing
prospects
Advantages
of Webinars
Webinars have may advantages
over conventional traditional
seminars.
Unlike
in traditional seminars,
participants to webinars
do not have to travel long
distances to attend. This saves
cost and time for the attendee. This
increases the audience and
in fact the audience can be
from all over the world. Participants
can now attend at times that are
convenient to them.
Unlike
in traditional seminars,
participants have to congregate
in a board room or executive
suite where one speaker addresses
many hundreds in the audience. In
webinars, the audience can
be in the comfort of their
own home. Since the
computer-user is a one to one
relationship there is a feeling
of greater focus and attention
from presenter and audience.
Reference
materials are very easily
downloaded from a
website in the form of word
documents, PDF files or even PowerPoint
presentations. Also,
when new material is uploaded
to the webinar site, the old
material remains there. This
means that the audience can
review the old material as
well, at their own time. This
is a unique advantage over
traditional seminars.
The
links that are presented
to the audience can take
them to dynamic, real world
examples. This
is also very effective in the
learning experience, where
the audience gets a chance
to be a part of the presentation.
Finally since webinars are
across the web in digital format
they are (technically) downloadable
and can be archived for review
at a later date.
From
the presenter’s
perspective there are tremendous
advantages, too.
The
presenter now has a far greater
reach than ever before. Infact,
now his audience can potentially
span the globe! The neat
thing about webinars, is that
each additional participant
does not so significantly increase
the cost. Where as in
a board room, there are expenses
like room rent, lighting, electricity,
helpers etc., the webinar eliminates
all the above costs, so what
the registrant ends up paying
for is the value of the course,
itself.
Visit our Webinar Projects
|